PROJECT  DESCRIPTION

emoFIT is a fitness tracker with the goal of providing users with a product to help break unhealthy habits caused by stress, by alerting the user when they are most vulnerable to stress and presenting them with healthier options.

USERS

The target audience is people who eat healthy, workout, and/or attend a gym at least 3 times per week.


DELIVERABLES

  • Market Research

  • Competitive Analysis (Click here for full document)

  • User Interviews & Testing

  • Personas

  • Ideation

  • Card Sorting

  • User Flows

  • Information Architecture & Navigation

  • Site Map w/ Annotation

  • Wireframes

  • Interactive Prototype


TOOLS USED

Adobe Creative Suite, InVision, Google Forms

Click to experience emoFIT iPhone Prototype

Click to experience emoFIT iWatch Prototype

 

RESEARCH

DATA EXTRACTION

 

Data for market place viability was
gleaned from CDC statistics on number of individuals who engaged in consistent exercise 3 - 5 times per week.

AEROBIC MARKET (2013 CDC STUDY)

Percentage of Americans who perform aerobic exercise 150 minutes per week = 50% of population.

50% U.S.Population = 159,500,000 people

159,500,000 people X .08 (probable % of  users)= 12,700,000 potential users

 

STRENGTH TRAINING MARKET (2013 CDC STUDY)

Percentage of Americans who perform strength training activities more than 2 times per week =  29.6% of population.

29.6%  of population = 94,000,000 people

94,000,000 people X .08 (probable % of users) =7,500,000 potential users


INTERVIEW QUOTES


INTERVIEW TAKEAWAYS

At this point of the research my focus shifted from fitness tracking to an interest in the emotional components
that effects fitness results. All interviewees seemed to be dealing with emotional struggles affecting their health goals. 

Armed with this new information I noticed  there was a hole of dealing with the emotional component to health
and fitness in the products used in my competitive analysis that could be filled with a new product.


PERSONAS


 

IDEATE

 PROBLEM STATEMENT

The majority of the current selection of fitness trackers do not offer features to address the correlation between the
mental state of the user and meeting their health and fitness goals.

HYPOTHESIS 

We will know if we’ve succeeded if users notice a decline in unhealthy behaviors  with the use of this product.

STORYBOARDING


                     MINIMUM VIABLE PRODUCT

1.) Emotional Tracker:
    Tracks emotional state when                  emotional triggers arise.

2.) Food/Exercise Option Log:
     Add healthy options to a healthy           food library.           

`3.) Preset C.C. Payment Option:
      Input credit card information for            quick pay option.

4.) Emotionally Supportive Music            Selection:
     Listen to pre-programmed stress           relieving music when stress levels           are high.

5.) Health Share:
     Share dietary habits with friends           and family
     for feedback and encouragement.

 

FOR FUTURE CONSIDERATION

1.)   Emotionally Resonant Image                   Library: 
       Collect images that resonates with         user to display on device.

2.)   Inspirational Quote Library:
       Collect and store inspirational               quotes to display on device.

 

PLATFORM SELECTION

After surveys were administered to 10 fitness device users 5 out of 10 users agreed that the best device to use, out of the 5 options was the iWatch.
 

 

 

INITIAL DEVICE USERFLOW

 

INITIAL PHONE DEVICE USERFLOW


   CARD SORTING FINDING

 

Todd's Card Sorting Findings

1.) Todd’s card sorting was a bit             unexpected. 
I was unsure what to make of this finding since I felt the inserting of the pre-selected credit card should go in it’s own section when entering information.

 

 

Kaitlyn's Card Sorting Findings

2.) Kaitlyn’s card sorting changed my      user flow                                           Her card sorting made me reconsider     using four categories and add a 5th      category on the dashboard.

Card Sorting

Todd's Card Sorting

 

Kaitlyn's Card Sorting

Post Card Sorting User Flows

Payment information input is removed from end of ordering food.

 

Payment added to dashboard.


Initial iWatch User Flow

 

iWatch User Flow

iPhone User Flow


iPHONE DASHBOARD SITE MAP

 

Initial Process Sketches

Initial Dashboard with 4 actions

Process Dashboard with 5 activities

Final sketches


WIREFRAMES

Initial iPhone Wireframes

Initial Dashboard appears on the top portion of the screen.

Revised iPhone Wireframes

Dashboard moved to lower portion of screen for easier thumb access. Calendar feature added underneath My emoFitnes under My Info.

Final iPhone Wireframe

1.) New app home screen. 2.) Logo updated for iPhone home screen. 3.) Map screen display enlarged for better visibility. 4.) Calendar and emotional fitness graph enlarged and redesigned for better visibility. 5.) UI elements given greater depth of field for visual clarity.

Final iWatch Wireframes