emoFIT is a fitness tracker with the goal of providing users with a product to help break unhealthy habits caused by stress, by alerting the user when they are most vulnerable to stress and presenting them with healthier options.
The target audience is people who eat healthy, workout, and/or attend a gym at least 3 times per week.
Competitive Analysis (Click here for full document)
User Interviews & Testing
Information Architecture & Navigation
Site Map w/ Annotation
Adobe Creative Suite, InVision, Google Forms
Data for market place viability was
gleaned from CDC statistics on number of individuals who engaged in consistent exercise 3 - 5 times per week.
AEROBIC MARKET (2013 CDC STUDY)
Percentage of Americans who perform aerobic exercise 150 minutes per week = 50% of population.
50% U.S.Population = 159,500,000 people
159,500,000 people X .08 (probable % of users)= 12,700,000 potential users
STRENGTH TRAINING MARKET (2013 CDC STUDY)
Percentage of Americans who perform strength training activities more than 2 times per week = 29.6% of population.
29.6% of population = 94,000,000 people
94,000,000 people X .08 (probable % of users) =7,500,000 potential users
At this point of the research my focus shifted from fitness tracking to an interest in the emotional components
that effects fitness results. All interviewees seemed to be dealing with emotional struggles affecting their health goals.
Armed with this new information I noticed there was a hole of dealing with the emotional component to health
and fitness in the products used in my competitive analysis that could be filled with a new product.
The majority of the current selection of fitness trackers do not offer features to address the correlation between the
mental state of the user and meeting their health and fitness goals.
We will know if we’ve succeeded if users notice a decline in unhealthy behaviors with the use of this product.
MINIMUM VIABLE PRODUCT
1.) Emotional Tracker:
Tracks emotional state when emotional triggers arise.
2.) Food/Exercise Option Log:
Add healthy options to a healthy food library.
`3.) Preset C.C. Payment Option:
Input credit card information for quick pay option.
4.) Emotionally Supportive Music Selection:
Listen to pre-programmed stress relieving music when stress levels are high.
5.) Health Share:
Share dietary habits with friends and family
for feedback and encouragement.
FOR FUTURE CONSIDERATION
1.) Emotionally Resonant Image Library:
Collect images that resonates with user to display on device.
2.) Inspirational Quote Library:
Collect and store inspirational quotes to display on device.
After surveys were administered to 10 fitness device users 5 out of 10 users agreed that the best device to use, out of the 5 options was the iWatch.
INITIAL DEVICE USERFLOW
INITIAL PHONE DEVICE USERFLOW
CARD SORTING FINDING
Todd's Card Sorting Findings
1.) Todd’s card sorting was a bit unexpected.
I was unsure what to make of this finding since I felt the inserting of the pre-selected credit card should go in it’s own section when entering information.
Kaitlyn's Card Sorting Findings
2.) Kaitlyn’s card sorting changed my user flow Her card sorting made me reconsider using four categories and add a 5th category on the dashboard.